Tapad Provides Access to VisualDNA Audience Profiles

In New York, cross-device marketing technology firm Tapad has partnered with audience insights provider VisualDNA to make the latter's psychographic audience-profile data available within its media platform.

VisualDNA uses patented technology to convert data from millions of opt-in personality quizzes into audience profiles. The quizzes are been created by VisualDNA's team of psychologists, statisticians, designers and engineers, using the latest psychological research and applied mathematics.

The profiles will now be available through Tapad's 'Device Graph' cross-device targeting system, which examines 'trillions' of data points every month, to determine if different devices are related (ie owned by the same person).

Are Traasdahl (pictured), Tapad's founder and CEO, explains: 'In psychographic audience data, VisualDNA's profiles are unmatched in depth and accuracy. This partnership gives our clients access to a powerful new set of data for reaching relevant audiences'.

Web sites: www.tapad.com and www.visualdna.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.