Harte Hanks Buys Aleutian, Opens Office in Denver

US-based direct marketing and targeting giant Harte Hanks has acquired strategy, business analytics and operations consultancy Aleutian Consulting for an undisclosed sum. In addition, Harte Hanks has opened new offices in Denver, Colorado to accommodate both firms' teams in the city.

Founded in 2008 by Garrett Sznip, Aleutian helps clients make decisions based on data and informed by business experience. Following the acquisition, it will operate as Harte Hanks Consulting, providing go-to-market strategy consulting services combined with a proprietary data-driven analytics approach to product, pricing, channel optimization and promotion design.

As part of the deal, Harte Hanks has opened a new office in downtown Denver to accommodate Aleutian's consulting staff and its own employees in the city. Company President and CEO Karen Puckett (pictured) comments: 'The Aleutian team will expand our capabilities by adding a marketing consulting practice to the Harte Hanks portfolio of services. Their track record of client success is unparalleled and I am thrilled to welcome them to the Harte Hanks team'.

Web site: www.hartehanks.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Aberdeen Group
• All news