Acquisitive Merkle Growing Fast

Data-driven marketing agency Merkle has reported 2015 net revenue of $435m - up 14% on the previous year. Growth reflects a number of acquisitions designed to expand the company's global reach.

2015 buys of digital analytics consultancy Pointmarc and London-based performance marketing agency Periscopix have already been followed up by the acquisitions of DBG and Comet Global Consulting, reinforcing its position in Europe and China.

In September, Merkle launched the MerkleONE 'People-Based' targeting tool, allowing clients to use first and third-party data to identify and locate specific individuals and target them with ads across publisher sites. The company also announced significant new partnerships with the likes of Adobe, Tealium and Rentrak.

Chairman and CEO David Williams (pictured) comments: 'A brand's biggest opportunity for growth and competitive advantage today lies in its ability to perform effective people-based marketing, which is only possible because of the addressability of the audience platforms. These platforms continue to emerge and grow by the thousands'.

Privately held and headquartered in Columbia, Maryland, the company has 15 additional sites in the US and offices in Barcelona, Bristol, London, Shanghai and Nanjing. Merkle employs around 3,400 people and is online at www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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