Scionti Joins Cambiar to Lead New Tech Practice

US-based MR and analytics industry management consulting firm Cambiar has announced the opening of a Technology and Analytics practice, operating from a new office in Palo Alto, CA and led by former GfK customer experience leader Richard Scionti.

The new practice will provide strategic and operational guidance in designing, building and deploying analytics capabilities, and matching these with existing research offerings. It will also help clients with the recruitment of data analytics experts and data scientists.

Scionti (pictured), who will join the company as a full Partner, was most recently Global Head, Customer Experience Business Applications at GfK, and before that was responsible for the technology behind the new Analytics Practice at Prophet Brand Strategy, including launching a new visual analytics platform. Earlier in his career he held senior technology, analytics, marketing and product management positions at Research International, TNS, Harris Interactive and SPSS.

Cambiar was founded a dozen years ago by US researchers Simon Chadwick and Jay Wilson, and consults for research agency executives and corporate insight leaders facing change in a variety of areas, including marketing, talent and impact.

Managing Partner Simon Chadwick says the firm has seen ever-increasing demand for strategic and operational understanding of analytics and the underlying role of technology. He commens: 'The fact that someone so uniquely qualified as Richard Scionti is going to lead the new practice is a huge bonus for us and we are really looking forward to combining his talents and expertise with our existing client offerings. Research and analytics are progressively becoming intertwined and the role of the researcher will more and more be that of the story teller who can connect all the dots from ever more diverse sources of data. Technology will underpin all that we do and hopefully will free researchers up to be the impactful consultants and story tellers that they need to become. Richard's role for our clients will be to enable that to happen'.

Scionti himself says the 'varieties, volumes and velocity of [new] data present challenges but also opportunities to make insights more nuanced, timely and actionable', and adds: 'I look forward to working with my colleagues at Cambiar to match the right talent, tools and tactics to help our clients transform these challenges into competencies'.

Web site: www.consultcambiar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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