IPA Hires Leaders for Growing TouchPoints Survey

UK-based add association the IPA has appointed two new execs, Clare McNally-Luke and Dan Flynn. The two will help grow the association's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain.

TouchPoints outputs a consumer-centric, cross-media, cross-device media usage database for use by media owners, clients and agencies; and the IPA says in the survey's eleven-year history it has helped map out trends such as the move to digital communication and the rise of media-meshing, as well as dispelling myths such as the death of television.

McNally-Luke, who joins in the role of Head of Research and Survey Management, began her career working for commercial radio in both research and marketing before joining the BBC where she worked on strategy with the Director of Radio and then on development of the new BBC Trust. Most recently she has served as a consultant for the likes of Ofcom, the BFI, the BBC and the IPA itself.

Flynn, TouchPoints' new Head of Marketing and Sales, was previously Client Service Director in Kantar Media's Consumer Intelligence division, managing key client accounts and bringing new products to market for TGI across the UK, Ireland, and Western Europe. His twenty years of experience also includes client facing roles at media owners including the Sun newspaper and the LTA.

Lynne Robinson (pictured), Research Director, IPA comments: 'We are delighted to welcome Clare and Dan to the IPA TouchPoints team. Their experience and professionalism will be very much appreciated as TouchPoints continues to go from strength to strength where it is now published on an annual basis in the UK and a further 18 markets around the world'.

Web site: www.ipa.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.