Cint Launches 'Connect' Ad Testing Exchange

Online marketplace provider Cint has launched a real-time insights tool, Cint Connect, which it says offers 'the world's first self-serve eco-system for audience and ad effectiveness measurement'.

Cint's panel partners, of whom more than 1,500 are already connected to the new system, can enhance the revenue they make from their communities and easily add further profiling data, by offering their members to participate in advertising research, including both audience measurement and ad effectiveness research. They can also benchmark characteristics of their own panel against the general population, and can expect to see reduced churn, Cint says, as more relevant survey opportunities are presented to them.

For researchers, Cint says the system offers scale, global reach and ever-improving profiling thanks to its Optimizer technology. Like the company's other products, Connect is fully self-serve with supporting APIs, so campaigns can be launched and tracked instantly from its Campaign monitor, results downloaded as separate files or directly into their own existing dashboards.

SVP of Products Stefan Hök (pictured) comments: 'No other insight platform provides researchers with such broad coverage of advertisement measurement technology, whilst offering an additional revenue stream to panel partners and at the same time, keeping the panelist experience in focus with complete transparency and increased relevant survey opportunities'.

Cint gives access to more than nineteen million people in 65 countries, recruited through 850 different panel owners. The company is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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