Dan Hess Returns to comScore

Dan Hess has rejoined comScore after an eleven-year break, to take up the position of Head of Digital Audience and Advertising Products.

Hess (pictured) held senior roles at retail and healthcare data giant IRI for nine years, before joining comScore in 1999 as SVP, heading the corporate marketing department; building the Retail, Travel, Automotive and Technology products and practices; and serving as Senior Corporate Analyst to global media outlets. The latter included helping the company build a consumer panel and develop its research and consulting efforts. After six years, he left to work with Tribune Digital and Rewards Network, and to co-found a startup that built an omnichannel predictive modeling and personalization platform.

In his new role, Hess will lead the Digital Audience, Advertising, Custom and Survey Product teams. CEO Gian Fulgoni comments: 'I am thrilled to welcome Dan back to comScore. We have new products to build and deliver for publishers, agencies and advertisers and a pressing need to take a fresh look at our existing products so as to ensure they are unquestionably the highest quality, most powerful, and easiest to use products in the industry. Dan's extensive experience and knowledge will be an immediate asset to both our company and clients'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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