Audience Data Firm Eyeota Expands to the US

Singapore-based audience data firm Eyeota has expanded to the US with the opening of an office in New York's Union Square.

Eyeota offers access to three billion unique profiles in Europe, APAC and the Americas, based on third party audience data. Last month in Australia, the firm teamed up with Ipsos to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system.

The company has existing offices in Asia, Australia and Europe. Its expansion to the US follows a $7m round of funding earlier this year, and will enable it to widen its footprint across the Americas. CEO and co-founder Kevin Tan (pictured) has relocated to New York from headquarters to manage operations and oversee company growth. He comments: 'Since we founded Eyeota in 2010, we have been building the company to serve the international markets of APAC, Europe and Latin America. Now that we have established deep roots in these regions working with top agencies and brands, we are well-positioned for US growth'.

Web site: www.eyeota.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.