Eyeota Profiles Integrated with Oracle DMP

Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and personalize campaigns outside the US - in Europe, APAC, and elsewhere in the Americas.

Eyeota's data includes more than three billion unique profiles and covers individuals' socioeconomic status, interests and intent, as well as B2B definitions. Audiences can be compiled direct from this data or by 'seamlessly' combining it with segments from Oracle's BlueKai Marketplace. The latter boasts 'more than 40,000 data attributes on five billion consumer IDs drawn from 1,500 data partners'.

Eyeota, which opened an office in New York's Union Square in December, already partners with GfK, Kantar Media, Ipsos Australia and Big data modeller Media iQ, and won $7m in funding last year.

Karen Kokiko, Senior Product Marketing Manager for Oracle Marketing Cloud comments: 'Eyeota's audiences reflect the company's depth of data in the EMEA and APAC regions and this integration dramatically improves our international data offering'.

Eyeota CEO Kevin Tan says the integration 'offers brands deep insights to better understand their customers, improve audience engagement, and drive significant ROI'.

Web sites: www.eyeota.com and www.oracle.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.