Bluecore Launches Data 'Decisioning Platform'

In the US, behavioral and product data specialist Bluecore has launched 'Decisioning Platform', a system allowing retailers to organize massive data sets, determine what to do next with the data, and deploy campaigns across several channels.

Bluecore's platform analyzes terabytes of behavioral data to create audience segments and experiences across channels. The new platform provides a single interface through which retailers can manage their data and generate audiences across channels, without any IT involvement. Built on the firm's proprietary architecture, the platform connects with social media, display, e-mail and onsite campaigns, to generate personalized insights and audiences 'on the fly'. Using the solution, marketers can uncover which audiences they should prioritize for a specific campaign, how they can re-engage one-time buyers, and which consumers are more open to new product categories.

Jared Blank (pictured), SVP of Data Analysis and Insights, comments: 'Other tools require the help of IT teams or take weeks to produce intel. We live in an instant gratification world; marketers don't have the luxury of time. The Bluecore Decisioning Platform puts time and control back in marketers' hands by giving them immediate access to data and tools that they can actually use'.

Web site: www.bluecore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.