Rocket Fuel Opens Prague Office

US-based artificial intelligence-driven marketing platform Rocket Fuel has opened an office in Prague, Czech Republic, to expand both its global presence and its engineering team.

Rocket Fuel's platform includes data management, programmatic media-buying, site optimization and predictive analytics capabilities across paid and owned channels. Last year, the firm opened the Rocket Fuel Institute (RFI) to tap into its roughly 65 petabytes of behavioural marketing data, and find answers to digital marketing issues.

The new Prague office will focus on further development of the company's data science techniques, and brings its worldwide presence to 25 offices, in ten countries.

Rick Pittenger (pictured), SVP of Engineering, comments: 'As Rocket Fuel shifts its business toward predictive marketing, it's important that we continue expanding our engineering team with the best in the industry to enhance the tools and AI-based capabilities we give to clients. Prague is already a growing tech hub and we very excited about connecting with the breadth of talent in the local market to help us do this'.

Web site: www.rocketfuel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.