Insight agency Firefish has reported a 15% increase in GBP group revenue, from £10.1m in 2016, to £11.7m last year.Firefish, which has offices in London, New York and Singapore, launched as a qual agency in 2000 and added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.
During the year, The Pineapple Lounge saw revenue increase 86%, while TheNumbersLab posted a 27% rise in revenue. By geography, Firefish US saw the greatest revenue rise - up 40% on the last year.
CEO Jem Fawcus (pictured) comments: 'I am delighted that our strategy of growth through diversification of offer and geography is showing such good results. We have great teams doing exceptional work, and I am really pleased for them that it's clearly working'.
Web site: www.firefish.ltd.uk .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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