Nielsen's Zagorski Joins Tremor Video as CEO

In New York, video ad technology and targeting company Tremor Video has appointed former Nielsen exec Mark Zagorski as Chief Executive Officer.

Tremor's software helps clients track and optimise video ad effectiveness. Zagorski (pictured) joins with a 25-year background in the digital advertising industry, with a focus on data and analytics. Most recently, he served as CEO of audience targeting specialist eXelate, acquired by Nielsen in 2015. During his time with eXelate he is credited with increasing revenue tenfold, and spearheading the global expansion of its TV, digital media metrics and artificial intelligence applications. Earlier in his career, Zagorski held leadership positions at WorldNow and MediaSpan.

He will take up his new position on July 10th, replacing Bill Day who resigned in February. Paul Caine, who led the CEO search committee as Interim CEO, and who will continue as Chairman of the Board, says of the hire: 'Mark's deep knowledge of the digital advertising industry, and his role in shaping industry data practices that empower premium publishers and enhance advertiser performance make him the right fit for Tremor Video'.

Web site: www.tremorvideo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.