LivingLens Adds New Video Analytics Modules

In the UK, video data mining and analysis specialist LivingLens has added two new video analytics modules to its platform: 'aggregate level multimedia analysis' and 'intelligent codeframe creation'.

With bases in London, Liverpool and New York, the firm offers access to an app which allows consumers to capture, edit and share videos. Resulting content can then be analysed using software that intelligently searches every spoken word captured 'in any video, in any language'.

The new capabilities mean users can search and navigate to exact moments of relevant multimedia content, and analyse content at an aggregated level to understand trends such as key themes and sentiment levels. In addition, analytics automatically identify the key themes within content, enabling users to group themes according to their business needs. This 'intelligent codeframe' creation supports the use of video in quantitative and (customer experience) programmes; and the interactive analysis tools mean users can visualise their multimedia content as structured data.

CEO Carl Wong (pictured) comments: 'Our goal is to transform how brands use their consumer generated multimedia content for insight generation. Our latest developments represent another step in removing the barriers for brands to use video at scale'.

LivingLens, which recently raised £1.3m in a round of funding, is online at www.livinglens.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.