Mobile survey solutions provider OnePoint Global has made its survey app development code available to MR industry clients, allowing them to create, launch and manage their own products to app stores 'within days'.
The company offers SaaS mobile survey solutions allowing them to be 'taken on any device, in any country, in any language - anytime, anywhere'. Modules include APP, In-App, SMS, Online and MobileWeb, and customers can use them once, build their own white-label products or integrate particular modules with their existing survey platform architecture via Open Source SDKs.
The latest release allows MR agencies to use SDKs to add an App research channel to their existing infrastructure with a very short development time. Chief Research Officer Tim Snaith comments: 'Having their own Mobile Survey App will create far greater ownership for Market Research agencies and their Brand Owners to engage with their target customer participants and panel communities... Being able to build and completely white-label a survey app massively reduces the total development lead time to days from months and due to our sharing of development code it's free for our clients to use as their own. Not only can clients own their own proprietary survey App, the approach taken means that surveys are changed on the server side and there is no need to re-release your app every time you need a new survey capability update'.
Web site: www.onepointglobal.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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