Cuebiq Launches Internet of Things Analysis Tool

In New York, location data specialist Cuebiq has launched a tool called IoT Audiences, to help marketers identify which specific Internet of Things (IoT) devices consumers use.

Cuebiq provides clients with geo-behavioral audiences for cross-platform ad targeting, real-time campaign optimization and footfall attribution tools, along with off-line location analytics. The new IoT Audiences solution taps into the firm's SDK technology and anonymous user base of 61 million US smartphone owners. The tool can discern when an anonymous user's mobile device is paired with an IoT connected device, and this information can be used to promote products to specific IoT device owners - for instance to consumers who own smart car technology. Data can be used on its own for cross-platform audience targeting, or added to Cuebiq's existing location data to uncover insights into consumer behavior.

CEO Antonio Tomarchio (pictured) comments: 'We are very excited to roll out our new IoT Audiences to help marketers better understand consumers and allow them to target consumers who own specific IoT devices. By combining our new IoT data with consumers' visitation patterns, marketers get an unprecedented and sometimes counterintuitive view of the consumer. With the high stakes that exist for brands, having this extra insight can mean getting ahead of the competition'.

Web site: www.cuebiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.