Dib Takes New PR Agency Insights Role in Melbourne

Former GfK, Nielsen Online and LRW exec Allan Dib has joined public relations agency PPR as its first Director of Planning and Insights.

Most recently, Dib spent two years as MD of Insights and Strategy at W20 Group in New York. Earlier roles also included time at MediaCom and MSL Group. He has spent two spells at Nielsen companies - including Nielsen Online where he was replaced by Megan Clarken; and two at GfK, for whom he worked on three continents.

For the PPR role he will return home to Melbourne, reports news site www.mumbrella.com.au , strengthening the agency's ability 'to deliver stronger local insights and deliver planning and strategy development'. COO Michael Pooley said in a statement: 'Understanding how communities live, work and play is the fundamental foundation of effective communications. If you don't understand how they think, why they behave in the way they do, their passions, their challenges, their channel consumption mix you can't expect to build campaigns that people care about'.

Web site: www.ppr.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.