Ebiquity Launches MarTech Customer Data Consultancy

In the UK, media and marketing analytics firm Ebiquity has launched an independent consultancy practice called Ebiquity Tech, which will advise on clients' use of marketing technology and customer data.

Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. Its new firm Ebiquity Tech will focus on helping clients evaluate programmatic in combination with other marketing technology decisions, and using adtech, martech and data to achieve a single customer view.

The team will be led by Managing Principal Tim Hussain (pictured), who joined in 2016 as UK Head of Digital Media, from multiscreen ad company Collective. Matt Girling joins him as Head of Europe, after serving as Head of Media and Data at Dentsu Aegis' programmatic trading desk Amnet; Georgina Hughes becomes Director of Media Supply and Data Consultancy, after a career including roles at Amnet and Time Inc; Jason Liew takes up the position of Director of Ad Technology from Collective; and Maya Arber, formerly Ebiquity Media and Digital Account Director at MEC, has been promoted to Director of UK Tech Consultancy and European Operations.

Group CEO Michael Karg comments: 'We are excited to formally launch a dedicated technology consultancy practice, which builds on the back of real client demand for impartial advice around data, marketing and advertising technology. This launch is a natural extension of our service offering and further strengthens our position as a leading, independent marketing and media consultancy'.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.