Schlesinger Renames and Rebrands

International data collection group Schlesinger Associates has been renamed Schlesinger Group, while its Schlesinger Interactive arm is now known as Schlesinger Quantitative. The firm has also announced the opening of a 'flagship facility' in Midtown Manhattan, NYC, next month.

Launched in 1966, the group now employs more than 700 staff, who deliver online and in-person qual and quant services worldwide. The business operates from fifteen offices in the US, UK, France, Spain and Germany, and its European brand names (Schmiedl Marktforschung, BDI Research, The Research House, ConsuMed Research and Passerelles) will remain unchanged, while they adopt the new brand identity.

CEO Steve Schlesinger (pictured) comments: 'We see this as a natural evolution of our brand to better represent the company we have become today; a leading group of research companies with expertise in our markets and divisions, coming together as one team to deliver exceptional results. Throughout our growth, we have held onto our family spirit and our core values which have ensured the loyalty of our clients'.

Web site: www.schlesingergroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.