RealityMine Debuts Video Behaviour Analysis Solution

Mobile research technology firm RealityMine has added a feature called RealLife Media Players to its offering, allowing customers to view more granular, detailed video consumption behaviour on an individual basis, on any sample and on any device.

From its UK offices in Manchester and London, and base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. The firm's technologies are supported in 'any' language and on all major operating systems, and can be deployed at scale on research panels, or discreetly for tactical custom projects.

RealLife Media Players promises data on such topics as which YouTube videos are being watched on which channels; how much time users spend watching streaming video content; what time of day they watch and how often. It also analyses whether they are watching or skipping ads, which ones they are watching and for how long. And it seeks to pinpoint users' favourite programmes on streaming media services.

Chris Shaw (pictured), Director of Operations, comments: 'Over 87% of marketeers use video content and, until now, it's been a research blind spot. We are excited about these most recent product releases and remain committed to developing innovative features that delight our clients by providing high quality, research-ready passive metering data'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.