Partnership for Voxpopme and ZappiStore

Research technology companies ZappiStore and Voxpopme have announced a partnership which will add the latter's video response options to the former's automated insights platform.

Users of ZappiStore's Creative suite will now be able to add open-ended video responses to their research projects - and access Voxpopme analytics which identify key themes in the content. The service will be available in the USA and UK this month, and from June this year in ten further markets.

Ryan Barry, CRO at ZappiStore, says the partnership adds 'deep context and rich meaning through video, helping our clients truly understand their customers'. He adds: 'Voxpopme puts video at the forefront of research studies, not only making market research faster and cheaper, but also using modern functionality to make research better'.

Dave Carruthers (pictured), CEO & Founder of Voxpopme, comments: 'Like Voxpopme, ZappiStore has led the way when it comes to the automation of research methodologies by delivering rich insight, at speed and scale, for leading brands. Our commercial, technological and cultural goals are very much aligned. This has made it easy to craft a cross-functional integration that maximises research value through the addition of video insight and analytics to ZappiStore's powerful platform'.

Web sites are at www.voxpopme.com and www.zappistore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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