In New York, technology-driven sample provider P2Sample has hired long-time MR industry exec LaMont Lambert for a newly created role, Vice President of Business Development.
P2Sample boasts an active panel of more than 25 million members, based in 150 countries. Clients can use fifty standard qualifications and hundreds of additional parameters to source appropriate respondents for any type of study, from ad hocs to in-home usage tests and trackers.
Lambert (pictured) joins with more than twenty years' MR industry experience, working in business development, client services, sales and business development roles. Most recently, he worked for GfK as VP Advertiser Services, before which he was Research Now's VP/Director Client Development, and he held senior roles at InsightExpress, Catalina Marketing, IRI and Nielsen.
He will now work with P2's business development team to manage strategic and operational activities relating to partnerships, sales and customer relationship management. Commenting on the appointment, VP of Business Development Garrett Gil de Rubio, said: 'LaMont has a huge amount of experience in the market research industry, and has a unique perspective and thoughtful approach to client relationships. His work style and personality are an excellent fit with our current team and we are looking forward to tapping into his expertise'.
Web site: www.p2sample.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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