Aha! Tool Paints Buyer Journey on 'Dynamic Canvas'

In the US, online qual research platform Aha! has launched a tool called Dynamic Canvas, allowing users to create customized visual exercises for consumer and B2B research studies.

Aha!'s platform allows users to create and run fully customizable qual studies, and evaluate ideas and communications such as TV ads, print and digital messages. The new Dynamic Canvas promises to help users with perceptual and brand mapping, concept testing, buyer journey decision/path-to-purchase analysis, and free-form strategic image and text-related exercises. Users can design and upload a background for respondents to interact with, adding text and images, and manipulating stimulus material to provide a visual depiction of the steps, actions and emotions associated with virtually any purchase decision. It also includes mobile tools that tie into this component, allowing respondents to create a visual diary of their steps to a decision.

CEO and co-founder Ray Fischer (pictured) comments: 'In collaboration with our clients, we've truly created a world-class tool that goes beyond the basic collage tools in the marketplace today. Dynamic Canvas is a real leap forward driven by both technology and a human touch'.

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.