adsquare Expands to Chicago

German-based mobile data exchange adsquare has opened an office In Chicago, where it has appointed Allyson White as Sales Director.

With existing offices in Berlin, London, Paris, Madrid, Milan, Singapore and New York, adsquare uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to access modelled audiences. Earlier this year, it launched a footfall measurement solution, to enable deeper understanding of the consumer journey based on real-time information on off-line store visits.

White (pictured) joins from cross-media marketing technology specialist Tapad where she served as Director of Sales Programmatic. Before this, she was a Senior Platform Strategist at Yahoo's video ad firm Brightroll and Account Director at social media ad targeting firm RadiumOne.

Ted Smith, VP Sales US, comments: 'Chicago is a critical market for growth in the US, as an epicenter for advertising and sophisticated programmatic marketers. What's more, the central region represents a large territory of independent agencies and brands who have brought programmatic in-house, where adsquare's platform is ideally suited to bring value. In Allyson, we've found an ideal new team member to bolster our efforts and continue our growth, stretching west into the Denver market, down into Texas and covering valued business in Detroit and Minneapolis'.

Web site: www.adsquare.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.