Codewise Adds AI-Powered Campaign Optimization Tool

AI-powered online ad measurement and management solutions provider Codewise has added an feature called Smart eCPA to its Zeropark ad exchange platform, allowing users to automatically optimize their ad campaigns.

Codewise's Zeropark performance traffic exchange connects advertisers, affiliates and media buying teams with traffic sources in real-time, and features targeting options and optimization tools bolstered by machine learning mechanisms.

The new artificial intelligence-based eCPA (cost per acquisition) feature has been developed to simplify the process of campaign optimisation to just one click of a button, enabling the analysis of millions of data point combinations. Smart eCPA picks the most effective data points for bespoke targeting for each campaign, assessing sixteen factors including operating system version, Internet connection type and speed, and device type.

John Malatesta (pictured), President and Chief Revenue and Marketing Officer at Codewise, comments: 'We've already been successful in implementing AI in our ad tracking tool - Voluum, helping thousands of digital marketers across agencies and brands get the most out of their online ad management efforts. The introduction of Smart eCPA in Zeropark further signifies Codewise's belief that the future of advertising lies in artificial intelligence'.

Web site: www.codewise.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.