Sizmek Wins New MRC Accreditation

In the US, digital ad management platform Sizmek has received Media Rating Council (MRC) accreditation for its new ad server, covering impressions across display, video, mobile, web and mobile in-app.

Sizmek's data-driven ad management solution MDX delivers multiscreen digital campaigns, including mobile and social media, via display, video and rich media. Its recently launched and now MRC accredited Sizmek Advertising Suite (SAS) brings together data, media and creative powered by artificial intelligence, to help streamline workloads.

In 2008, Sizmek's predecessor company Eyeblaster also received MRC accreditation and the company has pursued accreditation annually since. CEO Mark Grether (pictured) comments: 'We are very excited about accreditation for the Sizmek Advertising Suite. This represents another milestone in becoming the independent leader in media, data and creative and strengthens our position as the largest global buy side stack. SAS is part of yet another product rollout following the successful launch of the new Sizmek DSP earlier this year'.

Web site: www.sizmek.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.