Asquith to Lead BMRB as KMR Group Restructures

The KMR Group has announced a major re-structure and the appointment of Richard Asquith as MD of BMRB. The moves aim to provide greater focus on international development, following last week's launch of the AGB Nielsen Media Research joint venture.

Asquith, who has extensive experience of both syndicated and ad hoc research, will be supported locally by Sue Brooker who will manage the Social and Stakeholder research units, and Richard Poustie who will manage TGI in the UK and Western Europe.

A new division representing KMR's Global TGI business will develop a range of services targeted at the multi-national advertiser client, and aim to work more closely with sister company Millward Brown. There will also be closer integration of KMR Software and French software company JFC Informatique to allow a stronger focus on media analysis software.

According to KMR Group CEO Andy Brown, the restructure reflects the Group's rapid growth in recent years, both in terms of scale and international coverage, and the new format will 'accommodate and support the diversity of the Group's strategic objectives'.

BMRB's web site is at www.bmrb.co.uk and the KMR Group's at www.kmr-group.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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