Change of CEO for Data Axle

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business.

Data Axle was known as Infogroup until it rebranded in September 2020, taking the name of a portal service it launched in 2012. Iaccarino joined Infogroup in July 2011 as Chairman, and like Frawley is a former CEO of IT firm Epsilon. The two are 'good friends' with a 25-year history of close partnerships in the direct marketing space.

Frawley (pictured) brings more than thirty years of leadership experience in technology, data and marketing, with in-depth knowledge of marketing, data, analytics, SaaS and professional services. He has been Chairman of SaaS firm Alterian for the last year, and earlier served as CEO and Chairman of V12 Data and CEO of ClickSquared. He spent more than seven years at Epsilon as President, Marketing Technology; then President and finally CEO.

The company has new initiatives planned / underway including the integration of AI into its solutions, and the development of next-generation applications to improve clients' marketing effectiveness and efficiency - which Frawley will lead.

Iaccarino comments: 'I have full confidence that my colleague and good friend, Andy, will continue to drive industry-leading solutions and be a great leader for the Data Axle team'.

Web site: www.data-axle.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.