Trnd Debuts Influencer Marketing Analytics Tool

In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion.

Trnd aims 'to transform how brands and creators generate revenue on social media', allowing them to launch their own social stores, facilitating transactions directly within their content across channels and backing up with a platform analysing the effectiveness of strategies. The new Advanced platform promises an end-to-end view of influencer engagement, from initial awareness to sales and ROI, providing key metrics such as conversion rates, funnel analysis, creator performance and audience demographics.

Specific outputs available in the new solution include Revenue Report, examining the financial performance of brand-creator collaborations; Social Report, for fine-tuning social media strategy in collaboration with influencers; Drops Report, for the evaluation of individual promotions or 'drops'; Creators Report, looking at the impact of influencer partnerships; Products Report, detailing units sold and revenue; Location Report, giving insights into geographic performance; and Gifting Report, assessing the impact of product gifting on campaign success.

CEO and co-founder David Abbey comments: 'At Trnd, we're passionate about creating connections that matter. We believe in empowering brands and creators with the tools they need to engage audiences effectively and drive real results. The introduction of Advanced Brand Analytics underscores our commitment to innovation, presenting a transparent overview of influencer program effectiveness and ROI, and allowing brands to devise strategies that truly resonate with their audience'.

Web site: www.trnd.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.