Smartly Taps Comscore and GWI for Cross-Channel Tool

In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact.

Smartly's integrated platform helps users create, post and measure campaigns across the largest media platforms. Brand Pulse allows clients to understand upper funnel social activity in real time by measuring real-time reach and frequency; to make on-the-fly privacy safe, data-driven decisions; to optimize ad spend, reducing waste; and to enhance the effectiveness of interaction across channels.

According to CEO Laura Desmond (pictured), 'While social media offers a golden opportunity for marketers, they have long faced a pressing challenge: the inability to optimize their brand campaigns effectively. Smartly's Brand Pulse is solving for this by revolutionizing how brands and marketers reach new audiences, serve the right creative and optimize for better business outcomes, in real time'.

The company is online at www.smartly.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.