Senior Sales Hire for Bilendi

Paris-based panels and research tech firm Bilendi & respondi has appointed Anthony Brodbin as Sales Director - Qualitative Solutions.

The company is this month completing the acquisition of Iberia and Latin America specialist Netquest from NIQ, which gives it a team of more than 680 people, in offices across two continents, and in Morocco. The combined firm has more than 4,000,000 panelists in 17 European and 19 Latin American countries, with twenty more European countries to be added shortly and the USA also recently added. A month ago it launched Bilendi Platform, which provides tools and resources for clients to launch their projects and manage requests through a single interface.

The firm says the appointment of Brodbin (pictured) aligns with its mission to enhance qualitative research capabilities through AI integration. He worked most recently at Recollective, for three and a half years as Business Development Director, and before that spent three years at automated research pioneer Zappi, helping clients implement automated NPD and creative testing solutions. Earlier he worked at FocusVision, now part of Forsta, specialising in quant and qual platforms including Decipher and Digital Diaries, and he began his MR career as a Research Manager in a four-year spell at GLG (Gerson Lehrman Group).

In his new role, he will focus on AI-powered qual platform Bilendi Discuss, and the BARI AI assistant, which promises clients the ability to conduct qualitative research 'more frequently, at a larger scale, and with greater efficiency'.

Daniel Cunill, the company's UK Director, Market Research Services & Global Mobile Lead, comments: 'We are thrilled to welcome Anthony as our new Qualitative Solutions Lead for the UK. With his extensive experience and deep knowledge of qualitative research, he joins us at an exciting time as we continue to innovate with Bilendi Discuss, now enhanced by AI integration. His expertise will be instrumental in driving our qualitative solutions forward and delivering exceptional value to our clients'.

The firm is online at www.bilendi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.