Millward Brown Strengthens Global Team

Millward Brown has promoted Eileen Campbell to the newly created position of President, Global Development, effective June 1st - she also becomes Chairman of MB North America. Mary Ann Packo steps into her shoes in North America while Fabian Hernandez also take on additional responsibilities.

Campbell will head up a Global Development Team and chair a newly formed Global Business Insight Group to ensure local insights are integrated into the global development process. She will continue to report into Bob Meyers, CEO of Millward Brown Group Worldwide.

Packo, currently President of MB USA, takes over the management of the North American business, becoming CEO of MB North America. Both Packo and Hernandez, who has led the successful Latin American team for the past few years, will contribute to the Global Business Insight Group and will join the MB Management Board. Packo remains based in NYC and Hernandez in the Mexico City office.

Global CEO Bob Meyers said the moves reflect a desire to 'develop an even stronger global footprint' after unprecedented growth in the past five years. 'Eileen is one of those rare individuals who have a solid understanding and practical experience of research and marketing, but at the same time has first rate business management skills'. He praised Packo for her 'energy, dynamism and business acumen' and said Hernandez' promotion reflects his outstanding work developing the Latin American business and 'underlines our commitment to strengthen our client offer in this important part of the world'.

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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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