Ipsos ASI Bolsters Management Team in US

Ipsos ASI has this week announced that Lana Busignani has been promoted to President, Ipsos ASI North America West, and Pam Maltby to the equivalent position for the East.

In their new roles, Busignani and Maltby will lead the North American advertising research teams and collaborate with other Ipsos companies to meet the advertising and brand equity needs of local and multinational clients.

Busignani joined Ipsos ASI in 2001, in the Chicago office, and has helped build exceptionally strong client service teams in Chicago, Cincinnati, and San Francisco. Lana was previously Senior VP for Strategic Business Development at IRI.

Maltby joined Ipsos ASI in 2002, as the head of new business development for Ipsos ASI in North America. After a very successful 18 months leading the new business efforts, Pam assumed responsibility for Ipsos ASI U.S. East.

Commenting on the appointments, CEO of Ipsos ASI Worldwide, Jim Thompson, said 'Ipsos ASI created the two regional divisions—Ipsos ASI North America West and Ipsos ASI North America East—in response to significant business growth over the past five years, with the intention of continuing their fast-paced growth in the future. Lana and Pam's expertise and experience in building brand equity, their tremendous passion for their work, and their demonstrated leadership acumen will strengthen the management and focus of Ipsos ASI in North America.'

Ipsos ASI can be found online at www.ipsos-asi.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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