Rhall Moves from Nielsen to Millward Brown

Millward Brown has appointed Travyn Rhall as CEO of its Africa Asia Pacific region. Rhall, who takes up his new role on December 1, replaces Andreas Sperling who will leave the company at the end of the year.

Rhall is currently MD, Customized Services and Chief Client Officer, Asia Pacific for ACNielsen. In his new role, he will split his time between Millward Brown's regional headquarters in Singapore, and Sydney where he lives with his family. He will report directly to Bob Meyers and join the Millward Brown Global Management Board.

While at ACNielsen, Rhall spent several years in the US where he ran the company's international business, set up offices in California and Chicago, ran its global international research practice, and set up its online business. More recently he has run ACNielsen's Australian operation as well as having responsibility for its customized research business across Asia Pacific.

He worked previously for Roy Morgan Research and the Australian Bureau of Statistics. Educated at Macquarie University and the Australian National University, he is currently President of Australia's Association of Market and Social Research Organizations.

Millward Brown CEO Bob Meyers comments: 'The Africa Asia Pacific region is crucial to the continued success of many of our clients. Travyn's deep knowledge of the region, his international experience, understanding of brands, leadership skills and proven track record of running a successful market research business make him the ideal person to manage this dynamic region.' Meyers also thanked Sperling 'for the great job he has done for us, firstly in helping to build our German company, and more recently in establishing our 'footprint' in our Africa Asia Pacific region. We are now able to offer local client service in many more markets than we were able to when Andreas moved to manage this region.'

Millward Brown is part of WPP's Kantar Group and is online at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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