YouGov Adds Arab Omnibus and Organisational Consulting Wing

YouGov has hired Dr. Andy Brown as Director leading a new Organisational Consulting offer. Meanwhile its Middle Eastern subsidiary YouGovSiraj has announced an online Omnibus Service covering the UAE, Saudi Arabia, Syria, Morocco and Egypt.

YouGovSiraj CEO Nassim Ghrayeb said the omnibus service will 'demystify consumer thinking' and enable rapid decision-making. Internet penetration in the region is rising fast, and predicted to double in the next three years to 17% - 50 million out of a population of 290 million.

Omnibus respondents will come from YouGovSiraj's panel. The minimum sample size is 500 and the deadline for clients to book questions is the first Monday of each month. Topline results will be delivered within 48 hours.

Dr. Brown will sit on the Operating Board of YouGov and will be responsible for developing the firm's offer of employee engagement research, leadership models, talent retention, employer brand management and employee consultation to big company CEOs, HR Directors and OD executives. YouGov aims to grow this side of the business quickly in all of its regions – the UK, Middle East and North Africa.

Dr. Brown has worked in organisation research and consulting for almost twenty years, working mainly for the boards of FTSE 100 and Fortune 500 companies, and joins from Mercer Consulting where he was a Partner and headed the UK-based Organisation Research practice. Previously he was the youngest ever Board Director at Gallup, and a a Director at both MORI and Harris, as well as Global Practice leader for The Empower Group, the consulting division of Manpower.

MD Panos Manolopoulos says employees are 'an increasingly critical stakeholder group in driving the value chain for many companies and engaging with corporate brands' and says Dr. Brown's insight and experience alongside its current offers will help YouGov provide clients with 'a full, 360° view of the organisation'.

YouGov is online at www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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