IPT Buys Tpoll Owner

Direct marketing firm Interactive Prospect Targeting (IPT) has bought a majority stake in online MR group RealWorld Customer Experience Ltd (RWCE), the parent of research firm Tpoll.

The 78.68% stake will cost IPT an initial £790,000 in cash, plus a deferred consideration of up to four times RWCE's earnings before interest and tax for calendar years 2007 and 2008, to a maximum of £6m in cash and shares.

IPT already owns research firm IMRS and insurance market intelligence firms MPCI and Direct Excellence. With the acquisition of Real World it adds three further companies, Tpoll Market Intelligence Ltd, Tpoll Direct and the Stimulating World.

IPT boss Lionel Thain says the buy 'will allow IPT to further enhance its range of services available to its clients by bringing together the consumer databases of IPT and the market research capabilities of RWCE'.

RWCE had sales of just around £1.3m in 2006 and reported a pre-tax loss, but IPT says the firm returned to profit in the second half of 2006.

IPT is online at www.ipt-ltd.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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