Eye Tracking Firm Wins $14m for Expansion

Swedish eye tracking firm, Tobii Technology, has received a $14m injection from venture capital firm, Investor Growth Capital. The investment will be used to aid the company's growth, enhance product development and expand global sales and marketing.

Commenting on how the deal will impact on the firm's future, CEO, Henrik Eskilsson said: 'Tobii has set out to drive the integration of eye tracking in a range of different areas. The investment will enable us to respond faster to the strong demand for our products, and supply global markets.'

Tobii produces eye tracking hardware and software which enables a computer to identify exactly where a person is looking. It provides insights into consumer attention, and evaluates the effectiveness of print and TV advertising, product packaging and online marketing. Anders Ösund, VP, Investor Growth Capital, believes that the niche market offers huge long-term growth potential.

Tobii is based in Stockholm, Sweden, with offices near Washington, DC in the US, and in Frankfurt, Germany. The firm is online at www.tobii.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.