Roll Out for NielsenConnect
May 14 2007
Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services.
Data sources include consumer purchase information, store data, online measurement modeling assets, geo-demographic data, TV ratings, outdoor ratings, and book, video and radio data.
NielsenConnect is led by Jon Mandel, who joined the firm last November to plan the division's start-up (www.mrweb/drno/news6189.htm ). The suite of six services includes:
- NielsenCombine – connects information from multiple sources (including in-house and external research data) to understand people's consumption patterns and attitudes. The service is led by Pete Doe, VP Analytics and Modeling; an authority on audience measurement, with twenty years' experience in statistical modeling and data integration.
- NielsenConnections – evaluates consumers' activity across media by product usage, through the integration of data contained in multiple databases – from Nielsen panels to external research including client proprietary research. This area is led by Howard Shimmel, a 28-year media and marketing research veteran who previously worked at MTV and AOL; and Brian Fuhrer, a VP Program Manager at Nielsen Media Research with more than 20 years of media research and NPD experience.
- NielsenHealth – provides clients with 'consumer centric' analytical tools to more effectively understand and address the attitudes and behaviours of patients and physicians as consumers in the marketplace. It is led by Matthew Dumas, formerly the Health and Beauty Care leader for ACNielsen business development, who previously spent nine years at Procter & Gamble.
- NielsenTrend – delivers a cross-functional approach to data integration through an intelligence network on global trends, consumer attitudes and behaviour. The service will be launched in 2008 and will be headed by Karen Benezra, who most recently worked as Editor of Brandweek, and previously at Adweek and Gannett Newspapers.
- NielsenLinx – helps marketers, retailers, media and advertising agencies organise and manage their data on brands, locations and media. The service is being developed by Scott Taylor, formerly General Manager of TDLinx, with more than twenty years in the consumer packaged goods world.
- Nielsen In-Store – measures consumer exposure to in-store marketing vehicles, including TV and radio, at-shelf ads, digital signage and other point-of-purchase displays. Developed in partnership with the In-Store Marketing Institute (www.mrweb.com/drno/news6756.htm ), it is led by George Wishart, who joined Nielsen in 1999 with a background in marketing and advertising including 11 years with Kraft Foods.
'NielsenConnect is bringing together a remarkable assortment of research services, consumer-behaviour databases and insights to help clients look forward and understand the trends that will affect their business,' said Mandel. 'By connecting this information, we're able to offer marketers powerful tools and insights that are unique to the marketplace and will help them grow their businesses.'
Nielsen is on the web at
www.nielsen.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
