Synovate Rebrands Division as New Tools Launch

Synovate has introduced a suite of market potential models and simulators known as MVP – Market Value Potential; and has renamed its specialist Product Design & Development division 'MarketQuest'.

The new technology enables brand and product managers to look at a variety of business scenarios and immediately see their impact in real-time. The firm says that MVP has been designed to address the challenge of getting higher sales and profits from new or existing products or services without the risk and cost of full market exposure.

The rebranded MarketQuest division offers solutions across all stages of the product development process from initial concept to development, packaging and pricing.

Mary Beth Lake, CEO of Synovate MarketQuest commented: 'MVP is based on one of the market research industry's most powerful simulation engines, which allows marketers to experiment with marketing dynamics (awareness, distribution, promotion) and product characteristics (concept, features, packaging, price).'

Details about the new tools and division are on the web at www.synovate.com/marketquest .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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