BIGresearch and Televisa Explore Hispanic Market

US-based online market intelligence firm BIGresearch has teamed up with Hispanic magazine company Televisa Publishing to provide marketers with in-depth information about the Hispanic market.

Televisa will be posting links on most of its web sites to allow visitors to participate in BIGresarch surveys, which will in turn provide BIGresearch with direct access to a database of Hispanic subscribers.

This will be the first time that BIGresearch has produced Spanish translations of its syndicated Simultaneous Media (SIMM) and Consumer Intentions & Actions (CIA) surveys, which monitor the pulse of many thousands of consumers each year. Feedback will include basic demographics, attitudes toward the economy, retail shopping preferences, future purchase plans and media consumption.

Dr Joe Pilotta, VP of BIGresearch, says Hispanic groups' cultural diversity requires an in-depth, holistic approach to media and product consumption differences and similarities. He added: 'We are relying on Televisa's experience and knowledge of the Hispanic market to deliver a service that meets the needs of advertisers, marketers and agencies.'

David Taggart, General Manager of Televisa Publishing comments: 'We all know that there is a lack of credible and in depth research available on the Hispanic market. Through our partnership with BIGresearch, we are certain that a number of questions will be answered about Hispanics, their consumer behaviour, and their media choices.'

Nielsen recently announced plans to integrate and report the television viewing habits of Hispanic households and individuals as part of its general TV marketplace ratings (www.mrweb.com/drno/news6972.htm ), while GfK Consumer launched a regular survey of 'unacculturated' Hispanic Americans (www.mrweb.com/drno/news7036.htm ).

Televisa Publishing is a division of Grupo Televisa, and has been operating in the US market for more than 20 years. Ohio-based BIGresearch provides analysis of consumer behaviour in the areas of retail, financial services, automotive, and media. The partners are online at www.televisa.com and www.bigresearch.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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