Former Synovate CEO Rossides Joins MASMI

Less than a month after leaving Synovate, Dr Nicos Rossides has joined London-based MASMI as Partner and Group CEO based in Cyprus, while bringing former Synovate colleagues Savvas Kyriakides and Andreas Christopoulos with him.

Rossides joins with a 25 year market research background. While at Synovate he held a number of senior positions, including that of CEO for CEEMEA (Central/Eastern Europe, Middle East and Africa) and Head of Synovate's Global Loyalty Practice and Global Solutions. He also chaired the Synovate Academy and the group's Think Tank (www.mrweb.com/drno/news7166.htm ).

In his new role, Rossides will head MASMI's solutions and analytical centre in Nicosia, where he will focus on international development and expanding the range and enhancing the quality of the firm's services.

Sergey Kolobanov, Group Chairman and founder of MASMI commented: 'Nicos is undoubtedly one of the most respected managers in the market research industry. With Nicos on board, we will strengthen our ability to provide superior business insights and service to our existing and future clients.'

The firm has also appointed two former Synovate employees, Savvas Kyriakides as Group Stakeholder Solutions & Public Sector Director and Andreas Christopoulos as Group Analytical Systems & Brand Communications Director.

Kyriakides joins with 19 years' MR experience, latterly gained in a number of senior research positions at Synovate where he was responsible for the company's stakeholder management solutions across the CEEME region. At MASMI, he will be responsible for the development of Loyalty and Public Sector research within the group.

Christopoulos has 18 years MR experience, having most recently worked as Synovate as MD Middle East and Regional Director for Solutions and Decision Systems (mrweb.com/drno1k/news1986.htm ). In his new role he will focus on the support of research solutions and methodologies within the group.

Founded in 1994, MASMI Group specialises in providing customised research insights for major multinational as well as local companies operating in the region. Headquartered in London, MASMI has wholly-owned subsidiaries across Eastern Europe and in Germany where it employs more than 300 research specialists. The company is online at www.masmi.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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