Seek Finds New Role for Anthropologist

In the US, consumer research and consulting agency Seek Research has hired H. Grace Fuller for its new post of Applied Anthropologist and Qualitative Research Consultant.

For more than twenty years, Fuller has provided information and creative strategies for senior strategic marketers, product developers, and advertising managers across a broad range of industries. She joins from the qual research training firm RIVA Training Institute where she spent six years as Executive Director working with public and private firms to deliver research staff and moderator training. For the ten years prior to this, she was President of MR firms Fuller Insight and iNFOCUS Group Services.

Commenting on the skills Fuller brings to Seek Research, President Jerry Haselmayer said: 'In her work with a diversity of organisations, Grace provides insight into the lifestyles and attitudes of their constituencies with actionable recommendations for strategic marketing plans, advertising, and new product development.'

Fuller says her curiosity and innate 'nosiness' provide the drive for her role as an applied anthropologist. She adds that she finds joy in collaborative acts of creativity when clients and respondents 'let us into their lives to discover how they live.'

Fuller received her Masters degree from Old Dominion University, Bachelor's at Auburn University, and Associate's from Georgia State University. She also has Expert Level Professional Researcher Certification (PRC) accreditation.

Headquartered in Covington, Kentucky, Seek Research provides full-service qual MR and consulting services. Web site: www.seekresearch.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.