Isobar Expands in Canada with Mindblossom Buy

Aegis-owned digital media unit Isobar has expanded with the acquisition of digital marketing and analysis agency Mindblossom. Financial details were not disclosed.

The announcement comes less than a month after the group added Toronto-headquartered Genesis Media's data analytics, CRM, digital and direct marketing services to the Aegis Media portfolio ( www.mrweb.com/drno/news7495.htm ).

Mindblossom, which was founded in 2001, has gross assets of $2.3m (£1.1m) and 45 employees, becomes part of both Aegis Media Canada and Isobar's global network.

Aegis CEO Robert Lerwill said that the acquisition reinforces the group's 'leading position' in the digital communications arena: 'Mindblossom has a comprehensive offering, and a record of success for major brands. Combined with Isobar's international reach, our proposition to clients in Canada will be compelling.'

Websites are www.aegisplc.com , www.isobar.net and www.mindblossom.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.