Pincott Joins Board at Millward Brown

Millward Brown (MB) has promoted former EVP Global Development Gordon Pincott to the position of Chairman - Global Solutions, in charge of both existing and newly developed client offerings. He will now sit on the firm's Global Management Board.

Based in the UK, Pincott will report to CEO Eileen Campbell, who comments: 'We are committed to helping clients generate the highest possible return on their marketing spending. Gordon is the ideal person to help us do this. He brings a wealth of experience and creativity to this role as well as a deep understanding of our clients' needs gained as one of our leading consultants.'

Pincott has a background of more than 25 years' involvement in the strategic planning and research evaluation of brands and communications. Before joining the firm in 1989, he worked as a Board Director at Saatchi & Saatchi, and on the clientside at Brooke Bond Oxo before it was acquired by Unilever. He has won numerous awards from a variety of industry associations and is a frequent speaker at conferences and seminars around the world. Pincott received his degree from Durham University in the UK.

Founded in 1973, Millward Brown has 75 offices in 43 countries and is a member of The Kantar Group, the information and consultancy division of WPP. Web site: www.millwardbrown.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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