Former MMA Co-President Becomes x+1 CEO

In New York, behavioral marketing firm x+1 has hired former Marketing Management Analytics (MMA) Co-President & Chief Client Officer John Nardone as its new CEO; overseeing all company operations including product development and client relationships.

Nardone joins with more than 20 years' experience. He took up the post at MMA in 2004, prior to which he held several senior roles at digital agency Modern Media, including leadership of the firm's media, research and analytics practices. Prior to this, he spent seven years establishing new brands for Procter & Gamble and PepsiCo. Nardone has served on committees for the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA) and Internet Advertising Bureau (IAB), and holds an MBA from Duke University's Fuqua School of Business and a BA from Duke University.

Commented x+1 Chairman Rich LeFurgy: 'John's deep marketing experience, client-side perspective and visionary leadership will help us expand on the value we offer clients in improving the return on investment of their online marketing.'

Since it was founded in 1999, x+1 has developed statistical modeling technology to control traditional direct marketing techniques online. Web site: www.xplusone.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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