Two Senior Promotions for TNS

TNS has promoted Robert Tomei to President, Areas of Expertise and Marketing for its US Custom Research business, and Kimberly Bastoni to SVP US Custom Marketing and Development.

Tomei joined TNS last spring as Global Head of Access Panels after a 13 year career with Nielsen, where he latterly served as President of the company's Homescan consumer panel business (www.mrweb.com/drno/news6737.htm ). In his new role he will oversee the heads of TNS' Areas of Expertise - which cover Brand & Communications, Product Development & Innovation, Stakeholder Management, and Retail & Shopper Insights - while leading and developing a global growth strategy for the firm's 6th dimension access panels.

'Bob's new appointment aligns perfectly with the new strategic focus of our company,' comments Kimberly Till, US CEO. 'Both areas work intrinsically together to promote and execute the vision of TNS - delivering deeper insights, faster answers and recommendations to clients that help drive their business decisions.'

Bastoni also joined TNS last year, having previously spent four years at Millward Brown as SVP Client and Market Development, and before this, held positions at Nielsen, Affiinnova, Snowball.com (now IGN.com) and NFO. She is promoted from SVP Strategic Business Planning and Development, where she was responsible for building brand awareness of the division. In her new role reporting to Tomei, Bastoni will be responsible for all US marketing initiatives and co-ordinating new business development.

Says Till: 'In her short time with the company, Kimberley has already brought many great ideas to fruition. We are very excited about her new role driving our marketing and new business development to the next level.'

TNS's US web site is at www.tns-us.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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