Britton is New YouGov MD

YouGov has appointed Tim Britton as Managing Director of its UK operation. He assumes responsibility for all aspects of YouGov UK's core business from Group CEO Nadhim Zahawi, who has doubled up in the role since Panos Manolopoulos moved to head international operations.

Britton starts his new job in a fortnight's time. He graduated from Cambridge in 1990 and has more than 15 years' experience working directly and indirectly in the research industry in the UK, most recently with IFF Research, which he joined in 2000, rising to MD by 2005. His decision to leave IFF to pursue new opportunities was announced in October 2007 (www.mrweb.com/drno/news7390.htm ).

CEO Zahawi says the appointment 'will help us to ensure that we grow as effectively and profitably as possible'. He adds: 'I have known Tim for some years and I am confident that he will further strengthen the senior management team and add considerably to the company's future success.'

Britton told DRNO this afternoon that he had spent the months since leaving IFF in a combination of activities, including 'a bit of a sabbatical', some consulting work for small business and financial services organisations, and time investigating a range of possibilities for his next job. Of the last, he commented, 'I've had a number of interesting conversations with companies looking to innovate and bring in new ideas that are changing the research industry - it's a really exciting time to have been able to do this.' However, the YouGov opportunity stood out even among these: 'YouGov is without doubt the success story of the research industry in recent years and I am very much looking forward to becoming part of their continuing success.'

Britton sees his initial task as 'getting under the skin' of a 'phenomenally successful company and brand', so as to continue building on its existing growth. 'YouGov has a combination of innovative products... and a strong full service agency at its core, and it's already working to make the connections between these... part of my role will be to ensure those connections keep getting stronger and are used to the full'.

YouGov's group turnover rose 51% in the financial year ending 31st July 2007, to £14.3m, with profit before tax and goodwill of £5.7m (www.mrweb.com/drno/news7412.htm ). The company is online at www.yougov.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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