IDG Publications Name Market Research Head

In the US, IDG-owned publications PC World and Macworld have appointed Jessica Lilie as VP, Strategic Intelligence - a new position in which she will lead the brands' market research efforts through their online and offline platforms.

Lilie was previously VP, Consumer Insights and Market Intelligence at BabyCentre, the online resource for new and expecting parents. Prior to this, she served as Sales Development Director and Associate VP, Business Intelligence at tech publisher CNET. She also previously worked at Ziff Davis Media as Research Director at both the corporate and brand level. Lilie holds a Master's degree in Communications Research from the Annenberg School for Communication at the University of Pennsylvania, and a BA in English and American Literature from Brandeis University.

Said Mike Kisseberth, President and CEO of PC World and Macworld: 'Jessica brings with her a wealth of media and technology market research experience. Her knowledge of the media industry will play a key role helping drive the strategies and tactics of PC World and Macworld.'

PC World Communications and Mac Publishing are subsidiaries of technology media, events, and research company, International Data Group (IDG). IDC, another IDG subsidiary, employs more than 900 analysts who provide global, regional, and local expertise on technology and industry trends.

Web site: www.idg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.