UK-based specialist B2B International is following up a successful office launch in China last year with a New York office, opening next month.
Plans to open the US office, which will be headed up by globetrotting Director of International Operations Matthew Harrison, were first announced in DRNO last November. The agency is to staff it with a multi-lingual team with experience of working in the UK, France, Spain, Germany and China. The office will provide a complete b2b research offering, with particular expertise in of chemicals, oil and gas, engineering, finance and construction.
Says Harrison: 'in keeping with our strategy of globalisation, this latest office is designed to meet the needs of our many existing US clients as well as appealing to a broader American audience. It will also provide clients from other areas of the world with the chance to explore the States in more depth.'
The firm will also hold two interactive business-to-business marketing workshops in New York on 21st and 22nd October 2008.
Web site: www.b2binternational.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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