Maktoob Debuts Mobile and Online Tools

In Dubai, Arab MR firm Maktoob Research has expanded its service portfolio with the launch of two new offerings - Online Research Communities, a tool for building online market research communities; and SMS-based Mobile Research.

The Online Research Community initiative will see the building of customized online consumer societies giving clients immediate access to product feedback via an interactive web-based forum where they can post topics and questions and can chat directly with their customers.

Tamara Deprez, Research Director, Maktoob Research, says the Arab world 'took a while to fully wake up to new media-based market research techniques and the benefits they offer' but the situation is changing fast, with the UAE's Internet penetration climbing rapidly to its current 54%. 'Today, conventional market research methods are increasingly being shed in favor of an innovative, high-impact approach whereby companies can quickly and cost-effectively reach target respondents.' She adds that as the only researcher in the region integrated with its largest online consumer database, Maktoob is in a unique position to make the service work.

Mobile Research allows clients to send an SMS invite with a WAP (Wireless Access Protocol) link to a short survey to pre-targeted mobile users, and could be used to ascertain brand awareness of sponsoring brands immediately after a football game, a concert or a conference.

Maktoob Research offers an online panel covering 2 million Arab consumers in the Middle East and North Africa, and is online at www.maktoob-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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